Why Print Still Matters
Photo by André Robillard on Unsplash
Does your screen time report make you shutter a little these days? Do the majority of your team meetings put your coworkers in small boxes arrayed across your screen? Is there a small part of you that just craves for a little piece of normal? And of course, by normal, I mean pre-COVID life. Life when we didn’t all look like surgeons...or ninjas.
It’s possible to get a little sliver of that back. Obviously, I’m going to talk about printing, since, you know, the title gave it away. Don’t get me wrong, technology has made so much of the pandemic easier. We can still connect with others, it’s just different. And in a time where digital solutions are at the forefront of our minds, my hope is to show that print still matters as a viable solution to marketing.
Printing helps you connect in ways different from digital media. First of all, it appeals to more of the senses. You can see it, of course, that’s obvious. But it also appeals to the sense of touch. A person gets the opportunity to hold something you’ve given them in their hand. An actual real life item, not just a post they scroll by as they’re trying to find out how Tom Brady’s doing at Tampa Bay.
Secondly, a printed piece gives a person a much needed break from their screens. The eyes get a moment where they can consume information without being blasted by backlit pixels. Your client can flip through a printed catalog without a new message popping up on the page. A staff member can bust out that highlighter they bought during a Back-to-School sale and mark a key point he or she will need to remember in the near future.
Lastly, you know what a printed piece doesn’t need? A charger and a data signal. No low-battery warnings and no Wi-Fi required.
Like I mentioned earlier, technology is great. Digital outlets give opportunities that wouldn’t exist otherwise. With that in mind, consider complementing the digital with physical. When you’re ready, we would love to help you do that. Together we can bring your ideas to real life.
Contact us to learn more about our printing solutions.
Until next time...